Are you tired of constantly churning out new content to keep up with the ever-changing marketing trends? Well, I’ve got some good news for you: evergreen content is here to save the day (and your sanity)!
You might be thinking, “What the heck is evergreen content, and how can it help my (insert your industry) small business?” Don’t worry; I’ve got you covered.
Evergreen content is like that trusty ol’ plunger in your toolkit—it’s always there when you need it and gets the job done without a fuss. In the marketing world, evergreen content is any content that remains relevant and supports your business growth with minimal changes over time.
Written By: Chad J. Treadway | June 10, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small service area business owner, you've poured your heart and soul into creating a website that showcases your services and attracts new customers. But here's the catch: if search engines can't find their way around your site, all that effort might be in vain.
Picture a theme park. Just like the theme park needs a clear map to guide visitors to the best rides and attractions, your website needs a robots.txt file to help search engines discover and prioritize your most important pages. Without this crucial file, search engine bots might get lost in a maze of irrelevant pages, ultimately hurting your online visibility and search rankings.
But fear not! Implementing a robots.txt file is easier than you might think, and the benefits are well worth the effort. By creating this simple text file, you can:
- Improve your website's performance
- Boost your search engine visibility
- Enhance your user experience
- Keep unwanted bots from slowing down your site
- Ensure that search engines focus on your most valuable content
In this post, we'll explore robots.txt files and how they can help your small business website attract more customers and rank higher on search engine results pages (SERPs). Get ready to transform your website from a confusing maze into a well-organized, search-engine-friendly destination!
Written By: Janis Barlow | June 05, 2024
Janis is our Web Programming Specialist And Web Developer. She has been working with the web since its inception and has worked for household names such as Lockheed Martin and Wells Fargo.
Small service area businesses have a variety of marketing options. Traditional Marketing and Digital Marketing are two popular choices, but which one is better?
In this blog post, we will explore the pros and cons of both traditional and digital marketing to help you determine which approach is best for your small service area business.
Written By: Adam Bennett | May 29, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Did you know that 90% of consumers are likelier to trust and choose a local business over a larger competitor? As a small service area business, leveraging local marketing strategies is crucial for attracting clients and building a strong presence within your community. I’ve compiled 15 practical ideas to help you showcase your services and attract clients in your local area.
Written By: Chad J. Treadway | May 27, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
