You probably already know how crucial digital marketing is for your small business. That’s because nobody will discover your business and learn about your brand without it.
Online advertising for small businesses involves the use of many strategies and tactics. As such, it can be challenging to know where to begin. There’s a lot to grapple with if you don’t focus on what matters, such as mastering SEO and content marketing to knowing the best data analytics tools.
As a digital marketer, you should be able to adapt and learn quickly. You must also be ready to pivot into different digital careers if old skills become less in demand. Remember that you will be working with diverse clients and team members. You must be able to know how to communicate and build strong teams.
Written By: Chad J. Treadway | June 19, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.
“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).
We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.
Written By: Chad J. Treadway | June 14, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Independent school marketing strategies aim to entice potential students and their families to attend and apply to your school. A cohesive strategy is crucial for making your school relevant to your demographic in the short and long term.
If you want your independent school to be at the top of the educational spectrum, staying up to date with the latest school marketing trends and implementing them constantly is important. Therefore, this post looks at three major trends to monitor how to market an independent school and how to ensure its continued growth. We’ll discuss the rationale behind what I think should be your focus demographics, how you can effectively reach out to students and their parents, and how you can maintain their loyalty to your school through a solid online presence and digital marketing strategies.
Written By: Adam Bennett | June 12, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, striking the right balance on social media to attract new students and retain current ones can be challenging. Your private school may miss out on a vast student and parent base without an online presence. However, bombarding your audience with excessive posts can result in losing their interest. So, how can you effectively engage your social media audience without risking their disengagement?
In many ways, cultivating a social media following is similar to building real-life relationships. Imagine attending a networking event—would you prefer to connect with someone who genuinely engages you in a meaningful discussion about your interests or who relentlessly tries to sell you something? Similarly, your private school can keep students and their families interested and engaged by fostering a friendly rapport on social media. Instead of simply broadcasting information, initiating conversations and actively listening to your audience can go a long way in building connections.
Remember, your goal is to reach your ideal student body, many of whom are active on social media platforms. You can effectively grow your private school by sharing compelling and share-worthy content through the appropriate channels. And when in doubt, incorporating pictures of puppies, kids, and cats is always a good idea. After all, it is the Internet, and such content tends to resonate with a wide audience.
Now, let’s explore the top seven social media marketing rules for private schools:
Written By: Hannah Kilpatrick | June 07, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.