You might be wondering, am I hungry? Why else would I be talking about EATing?
Well, if you are hungry to grow your business, focusing on your E-A-T will help you!
E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.
E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.
So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?
Written By: Chad J. Treadway | July 13, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Ashville small businesses pay little attention to content when marketing their business through a website, blog, e-book, or any other online platform. We commonly believe that good content is an excellent design to attract more audiences. While a good design and a picture gallery are essential for marketing home builders, a mechanic needs a different mentality. Regardless of the industry your small business is in. You need good content to rank higher in search engine results!
Content Marketing for Ashville NC, small businesses can be a tricky task based on what it is you do. If your field is highly technical and requires specific knowledge, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more prospects.
Written By: Chad J. Treadway | July 06, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Is your budding small business interested in harnessing the power of video? In this post, I will highlight the importance of video marketing for small businesses, how to overcome several of the obstacles you may encounter with video marketing, and finish up with a few suggestions for developing your strategy.
Forbes reports that “90% of consumers indicate product videos directly inform purchase decisions.” They say that “Companies utilizing video content experience a 41% increase in traffic through web searches” and that the ROI on video is nearly 52%!
Written By: Chad J. Treadway | June 29, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are new to ad marketing and on the fence about whether to use Google Ads or Facebook Ads as your platform for advertising, this blog post will be helpful to you.
You have many options for advertising your business, including:
- Social media
- Paid search
- Display advertising
Written By: Chad J. Treadway | June 27, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
