One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.
Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing.
With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.
Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.
Written By: Chad J. Treadway | May 23, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
When I am out and about at networking events and meetings, I often say that service area businesses are always a good fit. It then dawned on me that many people might not realize what I mean. Therefore in this post, we will dive into what is a service area business and how search engine optimization (SEO) can help you show up higher on the search engine results pages.
Written By: Chad J. Treadway | May 16, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Both digital and traditional marketing all play a part in good brand management.
Using the same tone of voice in your emails and ads and selecting the same photo assets for your website for your billboards all contribute to the picture painted when a prospective client thinks about your products or services.
However, your brand may occasionally receive negative reviews or press, altering its perception.
If a potential client wants to know if your small business is trustworthy, they will likely look you up online.
Visits to your website will not suffice; they will seek more objective feedback.
As a result, online reputation management is crucial and is the process of shaping and controlling the online narrative surrounding your brand.
Written By: Adam Bennett | May 11, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
There are numerous strategies when it comes to determining the best digital marketing for your small business. Should you focus on search engine optimization or pay-per-click ads? What about social media and influencers?
This post will discuss why you need digital marketing, the importance of digital marketing for small businesses, and some of the best digital marketing for small businesses.
Written By: Chad J. Treadway | May 09, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
