When running a private school, it can be challenging to stand out from the competition. Private schools can vary in size, but for this article, we will define them as schools with fewer than 500 students. With so many options available, how can your private school get noticed?
When running a private school, it can be challenging to stand out from all the other public and independent schools in your community. According to a study by the National Center for Education Statistics in the 2019–20 school year, almost 1 out of every 4 schools were considered private in the United States.
As we approach the 2023-24 school year, you may be looking at what you can cut to save money. Often marketing is one of the first things people look to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be costly and nearly impossible to measure, private schools have never had more accessible access to low-cost, measurable marketing tools. The best way to market your school may be much more accessible than you think. Here are some of my top ten tips to help you market your private school effectively:
Written By: Adam Bennett | April 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Small businesses often face the challenge of limited resources, making marketing a crucial aspect of their growth strategy. By implementing effective marketing tactics, small businesses can significantly impact their target audience, drive sales, and increase brand awareness. In this post, we’ll explore the foundations of small business marketing and how it differs from marketing for larger enterprises.
One common misconception is that small businesses don’t need marketing. However, this couldn’t be further from the truth. Regardless of size, marketing is essential for any business, and small businesses can greatly benefit from targeted efforts that cater to their unique needs and goals. By addressing these misconceptions head-on, we can uncover the true potential of small business marketing.
It would be best to consider several things when building a winning marketing strategy for your small business. Here are my top five strategies:
Written By: Chad J. Treadway | April 17, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a rural small business or a rural service area business, you know that showing up on Google can be difficult at best. I am not going to lie. Showing up in Google’s local pack is nearly impossible. Mainly because you can’t get a Google Business Profile (GBP) listing in a town you don’t have an address in. However, it is possible to take over the top rankings for local organic results on the search engine results pages (SERPs).
Written By: Chad J. Treadway | April 12, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you analyze how affiliate marketers do keyword research for their sites, you will see that they do it wrong. They start with exploring low competition keywords. Then they create content and place as many affiliate links as they can.
Yes, this way will result in a huge spike in traffic. But there won't be any affiliate link clicks. As a result, it leads to zero conversions and no revenue.
It’s an amateur blogging mistake. How to solve this issue then?
Figure out keywords that have a high level of search volume. These keywords should cover the topics that will allow you to place a link to your product or service.
Besides, you can't forget about search intent. It plays a key part in the entire process. For instance, someone exploring information about "the best content design tool". This person wants to find out the pros and cons of the tool and buy it one day. Hence, it makes sense to place your affiliate link using this anchor.
However, if the person wants to find out "what is a content design tool", it is a whole different kettle of fish.
In this post, you will get familiar with four types of affiliate keywords you should target in your strategy.
Let's cut to the chase!
Written By: Chad J. Treadway | April 10, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.