If your local service business isn’t already on and utilizing social media, you’re passing up a huge potential. In a 2018 survey, PWC found that “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.” The same report showed that 37% of shoppers use social media. The bottom line is that social networks are one of the most important sources of inspiration for consumer purchases, yes, even for service area businesses.
Failing to incorporate social media into your marketing approach can be costly! According to Facebook’s (now Meta) 2020 Q4 Earnings Call, “there are more than 200 million small businesses around the world using Facebook’s tools.” Therefore, if you’re not reaching out to those potential new clients, your competitors will.
Social networking allows your local service business to interact with prospects and retain existing clients. Social media sites (such as Facebook, LinkedIn, and Instagram) are primarily used for socializing. By communicating with your clients online, making connections, and sustaining relationships, you boost your chances of retaining them and their potential lifetime worth.
Written By: Hannah Kilpatrick | April 04, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
There are numerous questions to consider while developing a marketing plan for your business. What will catch my clients' interest the most? Should I hire a digital marketing agency to do it for me? Should I spend money on advertisements, and if so, what kind? Should I put effort into developing content instead? While there are numerous factors to consider, one thing is for sure. Content is the ideal marketing tool for any small business, especially yours.
Content marketing can be one if not the most cost-effective form of marketing as it allows you to build genuine relationships with your clients. As a new business, creating your brand and building a client base are critical to your success. Let's look at how content could be the missing piece of the puzzle that allows you to accomplish all of this!
Written By: Chad J. Treadway | March 30, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
What is the impact of social media marketing on small businesses?
Assuming you are new to social media marketing, and you are asking this question for your business, Cube Creative is here to help.
With social media marketing, your small business can:
- Reach a large audience base
- Increase brand awareness
- Improve audience engagement
- Collect feedback from potential and existing customers
- Connect with customers at a lower cost
- Generate credibility and authority
- Customize and personalize their approach in marketing
However, you need to do it right to ensure you get these benefits of social media marketing rather than generate negative results. This post gives you the right strategies to use and the pitfalls to avoid in marketing on social media.
But first, the basics.
Written By: Hannah Kilpatrick | March 28, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Becoming the busiest HVAC contractor or mechanic in town is every local business owner’s goal. But without marketing skills, this feat is not that easy to achieve.
Add to that is the changing consumer expectation and behavior. Nowadays, consumers check reviews and ask questions online before purchasing. Thus, before you can be the best HVAC contractor in town, you also need to conquer the competition in the online world of marketing.
Thus, local business marketers must not ignore the power of online marketing. For many businesses, it is the only way to:
- Make a positive impression on their customers.
- Beat their competition.
- Become an authority in their niche.
- Have an impeccable online presence.
For these marketing goals, marketers use the internet in general and social media specifically. Here, we explain how you can use social media to target, reach out, and communicate with your audience for your local business.
Written By: Adam Bennett | March 28, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
