Word-of-mouth has long been a driving factor behind advertising. It is a sure-fire way to boost revenue and leads or traffic to your door. When it comes to marketing Asheville, small businesses frequently don’t have the same resources as major enterprises. Hence, having a massive budget for marketing is out of the question. Despite this, there are ways for such small businesses to promote their goods or services to their target audiences.
Written By: Hannah Kilpatrick | February 14, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
![Master the Art of Listening [Infographic]](/images/joomlart/article/7aa3cdbe521e8339c01d4c47e738f898.jpg "Master the Art of Listening [Infographic]")
Have you ever noticed how the best communicators also happen to be the best listeners? To communicate effectively with someone, you must be able to hear them out and meet them where they are.
Did you also know that people spend between 70% and 80% of their day communicating in some way, with listening accounting for roughly 55% of their time?
If you aren't actively listening, you may be missing out on a significant portion of that person's experience.
But what is active listening, and how can we improve your skills and be better communicators in any setting.
Written By: Chad J. Treadway | February 11, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Digital marketing is the process of reaching out to potential and current clients online. It encompasses all marketing activities used to target these individuals, such as search engine optimization (SEO), blogging, email newsletters, Google Ads, search engine marketing (SEM), social media marketing (SMM), online brochures, videos, and linking to and from other websites.
Let's break this down to make it more understandable.
Written By: Chad J. Treadway | February 09, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
When it comes to running a small service-based business, it can be challenging to stand out from all the other competitors in the market. According to the U.S. Small Business Administration (SBA), in 2019 they reported that there were 30.7 million small businesses accounting for 99.9 percent of all U.S. businesses.
Now the SBA defines a small business as a firm with fewer than 500 employees. However, if we further refine that definition to fewer than 20 employees, then it makes up 89% of all businesses in the U.S. (Source: Oberlo.com)
If your business falls within the latter statistic, you know that spending your hard-earned money on ads and marketing when times get tight is usually one of the first things you want to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be very costly and nearly impossible to measure, small businesses have never had easier access to low-cost, measurable marketing tools. The best way to market your business may be much more accessible than you think if you look to the techniques outlined here.
Written By: Chad J. Treadway | February 02, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
